Epic Foods goes to Mortimer Harvey

Epic Foods, a privately held South African owned company that manufactures
cooking oil, margarine, baking and pastry fats and  other food products, has appointed Mortimer Harvey as its advertising and communications agency.

The company’s product range includes well known household brands Blossom Canola and Blossom Margarine.

Mr Altaf Hassam, Director of Epic Foods says Mortimer Harvey will plan and manage an integrated marketing and advertising campaign in conjunction with the Epic Foods sales team. “I am impressed with the agency’s fresh ideas and strong strategic input and look forward to an exciting and promising journey for our brands going forward.”

Mortimer Harvey’s Executive Creative Director, Gerald Harvey says Epic Foods’ strong focus on brand building has challenged the agency to deliver exceptional results. “We intend to do whatever it takes to further enhance and promote the company’s excellent range of high quality products that offer superior value for money to customers.”

About Epic Foods

Epic Foods (Pty) Ltd was formed in February 1998 after ownership of the Epic trade marks, brands and assets passed from the conglomerate of which it was a division, to a focused, strategic alliance.

Dedicated to a heritage of quality and integrity, Epic Foods is proud of its new alliance and determined to rise to every challenge.

The company’s vision is to be a successful household brand name in South Africa’s food industry by becoming a purchaser and supplier of choice, thereby bringing value to customers, employees and shareholders.

Epic Foods’ corporate social investment initiatives include small business development, youth sport sponsorships and financial support for community development programmes.