Ads24 has launched a national advertising campaign to encourage marketers in South Africa to use Afrikaans as a medium to speak to the hearts and minds of a market that has a healthy disposable income and therefore boasts great spending power.

The campaign, conceptualised and executed by Mortimer Harvey, drives home the message of the efficacy of advertising to the Afrikaans market in Afrikaans.

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Epic Foods goes to Mortimer Harvey

Epic Foods, a privately held South African owned company that manufactures cooking oil, margarine, baking and pastry fats and  other food products, has appointed Mortimer Harvey as its advertising and communications agency.

The company’s product range includes well known household brands Blossom Canola and Blossom Margarine.

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Mortimer Harvey wins Innscor Africa franchise business

Zimbabwe based Innscor Africa Limited has appointed Mortimer Harvey to handle all advertising for the company’s ‘fast food’ or ‘quick service restaurant’ (QSR) franchise division.

Innscor Africa Limited, listed on the Zimbabwe Stock Exchange, operates in various industries ranging from appliances, supermarkets, food retail, distribution agencies, tourism, farming, milling and meat processing.

The company’s franchising division, Innscor International Franchising (IIF), operates in 8 different countries across Africa i.e. Zimbabwe, Zambia, Kenya, Nigeria, Malawi, Uganda, Senegal and Ghana.

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